View the proven strategies that get our clients booked meetings & closed deals.

We zoned in on Project Managers in tech-related fields, since getting certified would lead to a natural progression in their industry.

The client had a guarantee that we knew would be irresistible. They guarantee you will pass on the first or second test, or their schooling is free.

Jim runs a directory platform for financial advisors (CFP’s, CPA’s, and EA’s). We took a straightforward approach and built a list of his dream prospects with specific titles he provided.

Jim’s company helped solve the biggest pain point (getting clients) for a specific market, so his message resonated immediately. Coupled with a “free trial” offer, our client received interested replies every day.

Our client partnered with local brokers, so we restricted our target list using NYC Zip Codes (instead of the typical Region). The result? Although the prospecting list was small, the list was highly targeted and pre-qualified.

Our client received dozens of replies in the first few weeks because of a copy tactic we call the “Crispy Question.” We use this strategy to elicit responses, start conversations, and gather intel where the prospect is in the buyer’s triangle. The plan worked well, and our client was able to move prospects down the sales process and close deals successfully.

Steve manages a donor management platform to help NPOs identify, attract, and retain charitable donors. To create a list of nonprofits, we used advanced filters like Company Types and used keywords and titles to tighten it further.

Steve’s campaign caught the attention of his prospects early in the drip sequence because he helps solve one of the biggest problems nonprofits face: getting donations. We piqued his prospects’ curiosity early in the connection request message and coupled it with a casual 2nd touch to get Steve a flood of responses.

With a very specific offer, we curated a list that held decision makers in the IT industry – specifically in IT Asset Management. With our list extremely specific, we were able to curate the copy with industry lingo that would help us stand out.

Leveraging Ed’s knowledge in the space, we integrated our best practices with industry lingo that only those in IT Asset Management would know. This immediately made us stand out in our prospect’s inboxes 

Brian runs an accounting firm offering remote CFO services. By pinpointing small and medium sized businesses, we were able to message businesses that truly benefited from ABusinessManager.com’s services.

Value based messaging ensured we established a rapport with our targeted business owners. Combined with effective crispy questions, our copy found Brian’s dream clients right when they needed his services most. 

Her prospecting list consisted of sales managers and executives. We filtered results by seniority and work experience to filter out junior prospects. Sales roles are typically more active on the platform, so Beverly was able to successfully connect with hundreds of her peers.

We highlighted Beverly’s accomplishments and sales experience to successfully pique her prospect’s curiosity. Her strong background and her track record of beating projections helped her receive offers from dream companies.

Our client reached out to local service-based businesses (plumbers, HV/AC, etc.), because of how huge of an impact SEO tends to have on their revenue. This resonated extremely well.

Because of COVID-19’s impact on local businesses, our messaging was empathetic to that fact, so we didn’t upset struggling CEOs. We asked prospects about their current marketing strategy, so Seth could pinpoint exactly what wasn’t working for them, so he could take on a consultative talk track.

Dean was looking to partner with decision makers at companies with large engineering staffs. By curating our list to include medium-to-large businesses in the correct industries, we were able to get our message in front of decision makers who Dean could help.

Straight forward messaging was the goal in this campaign. Dean has massive credibility in the industry, so putting his credentials in front of the right people was the goal.

Cleverly niched Brand Simplexity down to target Founders of startups in his local area, Toronto, Canada. People with the job title of “Founder” are a good signal that they have funding or are looking to scale sales and marketing. By targeting regions local to our client, Cleverly’s data has shown a dramatic increase in acceptance rates from the natural trust built from the ‘local effect’.

We kept the copy short, asking an open-ended question in touch two so our client didn’t come off as spammy by pitching too early.

Burt’s product only applies to experienced CPAs that need to take CPEs courses to maintain their license. We targeted Accountants with 10+ years of experience to niche him down further, which quickly expanded his network with potential prospects.

We opted for a straight pitch in the Connection Request because there was a constant need for Burt’s product in the marketplace. Although we don’t generally recommend a direct approach, our client could qualify prospects straight away, which led to better quality conversations.

Our client was looking to fill a senior financial analyst/manager position so we focused on targeting junior level finance titles (including university students). We narrowed the search using a local geographic filter and Rob was able to connect with numerous qualified candidates.

Because junior level titles don’t get messages often, we took a straightforward approach with Rob’s campaign. We gave a brief background on Cadilus and that Rob was looking to fill a few senior finance positions. He got dozens of interested replies and ultimately found the right candidate for the position.

Codepro Studios initially wanted to target every industry. Eventually, we narrowed their prospecting lists locally within sectors they’ve had success in the past. By niching down, we were able to target critical functions and titles that were more likely to respond and see the need for their services.

Our client’s key differentiator was how fast they could build robust mobile apps and prototypes at more affordable rates versus competitors. To address skepticism around the quality of their apps, we included case studies and examples of work they’ve done. This tactic effectively squashed most objections, and our client successfully booked meetings that ultimately turned into clients.

We segmented down to “Corporate Communications” executives, specifically because that job function is responsible for how their company is portrayed on social media. Therefore, bringing in a firm like Crackerjack to augment their content performance would be a natural fit.

Stephanie has massive Fortune 500 clients, so we leveraged her social proof to establish immediate credibility.

Dr. Fleming is going straight for high-level business executives, who are busy and messaged often. To stand out, we used a lesser-known targeting filter to target execs who have “been at their company for 6+ years”, so we could mention that in connection requests which shot us well above a 30% acceptance rate.

Most executive coaches sound the same on LinkedIn. That’s why we doubled down on the fact that Kevin holds a doctorate, and applies a unique neuroscience approach to truly change the behavior of C-Suite executives. Our tone was short and direct, but polite, to appeal to seasoned business leaders.

Our client’s bread and butter was operations and processes automation, so we focused on an industry that can see an immediate benefit with efficiency – logistics and distribution. We focused on rapidly growing, small to medium-sized companies that would most likely have these issues to narrow his prospect list further.

For messaging, we focused on speeding up workflows and reducing manual tasks. These are top-of-mind problems for logistics and distribution companies, so our client received responses asking for more information from the start of the campaign. We also positioned our client as a trusted partner with industry experience to optimize further for positive replies.

With a mission to empower HR and Recruiting leaders (as well as C-Suite leaders of companies) with a commitment to diversity by providing access to top diverse talent, we narrowed our targeting list to companies led by Women and LGBTQ founders. With access to VC Funding and Advisory Work, we were able to find the companies that truly valued Kelly’s services.

Providing value and curating real conversations was the key part of the success of this campaign. By uncovering little known facts about the industry, partnered with a genuine interest in relaying the mission of Faristream, we were able to generate many valuable conversations.

Chris is a freelance copywriter known for his coaching work helping other writers in the space get more clients and charge higher fees. It was very easy to build a targeted list of freelancers that would resonate with our client.

Since Chris is also a copywriter, he understands what his prospects want and need the MOST - getting more (and better) clients. Understanding this, it was very easy to frame Chris as the go-to copy coach to continually land gigs. The messages worked like gangbusters and he was able to generate a ton of engagement.

HR Starters helps streamline the recruiting process by tracking interviews and finding top candidates (among other things). For Kaelyn’s initial campaign, we focused on HR directors in insurance firms because they would be most receptive to her offer.

Kaelyn’s campaign was so successful because insurance firms have a notorious reputation for having high turnover rates, and therefore a ton of demand for her product. We centered our messaging to help solve one of the biggest problems in the industry to start conversations with decision makers.

William helps insurance brokers and agents save their clients on niche health plans. To minimize prospects that don’t offer group health plans, we combined boolean keywords and title filters to weed out prospects our client couldn’t work with.

For William, we utilized a “no-lose” offer (free health plan evaluation) to engage prospects. We strengthened his messaging further by mentioning his ACA compliance specialty. Will booked dozens of meetings every month and successfully 3X’d his investment with us.

Haydee was looking for a project management role in LA, so we created a list of senior PM managers. Instead of targeting top executives, we focused on prospects with direct hiring influence. The result? Her prospects resonated with her messaging and she successfully expanded her network.

Haydee’s core messaging centered around her background, her accomplishments, and that she’s looking for new opportunities. This simple, straightforward approach worked extremely well and she secured dozens of interviews, which ultimately led to her getting hired.

HR executives look at people issues strategically and need a clear and robust business case for employee wellbeing. Our client’s audits provide the data and evidence behind how content employees are, therefore reducing turnover and improving productivity.

We know from Robert Chiadini’s principles of persuasion that people are more motivated to prevent pain than to experience a gain. So, our copy focused on the negatives of a bad culture: mainly burnout, poor mental health and turnover.

Joseph offered Data Science courses, so we crafted his target list using the keyword “Data” in job titles nationwide. Although there were a few exceptions, we successfully connected him to hundreds of decision-makers in various industries.

Joseph’s messaging combined an irresistible offer (a free 30-day trial) with strong social proof (working with teams at notable companies like Deloitte and P&G) to generate massive success. Also, because his target audience is continuously looking to improve their data science chops, our client closed deals with little effort.

We focused on reaching out to consultants & coaches because of her extensive experience in social work. This allowed us to position her as someone who not only writes for this market, but as a copywriter that actually understands the business model inside and out.

We combined humor, concise messages, and a free copy audit to add value, while generating responses from potential prospects. This avoids the issue of spamming brand new connections or coming off as salesly on the platform.

Our client consults web dev teams to avoid liability and make their websites more accessible, which is usually handled by an accessibility professional. Because Ken had a very specific and mentionable persona, we were able to create a hyper-targeted list of these users.

Our messaging spoke directly to the problems accessibility professionals face everyday. By mentioning his experience at the DOJ and his work with enterprise companies, we conveyed that Ken has an acute understanding on solving accessibility. This ultimately led to a plethora of responses.

Hemal runs a web design agency for e-commerce businesses. Taking a broad approach with our targeting wasn’t a bad idea – but we decided to narrow the search down to e-commerce businesses with about 100 employees. This ensured our target audience was an established business, but still small enough to have a conversation.

E-commerce leaders get messaged dozens of times per day. We had to find a unique angle to break through the noise – and we did just that, by providing specific examples as to how Hemal’s agency boosts conversion rates by over 30%. Paired with a free value proposition, we were able to book meetings.

Kunai has a deep and positive reputation amongst Fortune 100 banking and finance companies. So we took an ABM approach to all 5 of their accounts, by targeting just one enterprise company to each rep at a time. 

With enterprise outreach, we knew we couldn’t come off Salesy or over-assumptive. So, we took a conversational approach and name-dropped Kunai’s most relevant client and case study when doing outreach.

Mike started his campaign targeting C-suites and Owner level titles, but with minimal traction. After we transitioned to connecting with other professionals in the Human Resources space, his connection rate and reply rate skyrocketed. That uptick in results is mainly due to Mike’s relatability with HR professionals, allowing him to more easily connect on specific pain-points and motivations pulled from his background in that department.

Mike’s outbound messaging strategy revolved around his strong social proof (he worked with over half of the Fortune 500 companies). Because he worked with recognizable names, it was easy for Mike to pique his prospects’ interests and share his process.

With Larissa’s expertise in Fundraising Consulting, we first targeted leaders at small (but established) non profit organizations. These decision makers would most benefit from Larissa’s expertise, so we made sure they were the first to see our outreach. As we saw success, we moved to larger non profit organizations.

Leaders at non profit organizations are busy. With this in mind, we crafted our messages to be straightforward, value packed, and credibility heavy – making sure to convey why we were messaging them, and how Larissa has helped non profit organizations similar to them.

Brian helps real estate investors move over to a series LLC to protect their assets. For his prospect list, we used a little-known boolean tactic to filter out different kinds of “investors” to keep his list focused on real estate.

A lot of real estate investors aren’t switching over to a series LLC because they don’t think they will ever get sued, so we focused on unearthing this problem. This strategy piqued interest and prospects responded to learn how Brian can protect them from lawsuits.

Our client was the President of his company, so he wanted to reach out to other Owners and C-suite executives in commercial real estate. We used Sales Navigator’s “Title” and “Seniority Level” filters and augmented them with keywords in the “Company” filter to create a hyper-targeted list of his peers.

We leveraged our client’s massive social proof (responsible for $5.2B in commercial real estate funding) to intrigue prospective clients to get on the phone. We strengthened the messaging with a free consultation which competitors usually charge for, and our client got dozens of meetings booked.

Liz creates online sales training programs for enterprises. Initially, we focused on executives because they had the final say in approving her service, but with little engagement. After we switched to sales trainers, we saw her conversations explode. This is mostly because her new target audience was more involved with the process and, therefore, more receptive to learn more.

Most enterprise sales teams already have training in place for employees. But, these are usually dull, ineffective, and outdated. Knowing this, we offered to share relevant examples of her company’s work to compare. This strategy highlighted a problem her prospects didn’t know they had, and after viewing her samples, they were open to learning how they can improve their processes.

Mauricio created efficient tax-free retirement high net worth clients so we focused on profiles with VP and C-suite titles, with 10+ work experience. This narrowed the list to high income earners that Mauricio can work with.

Retirement is usually not on the top of people’s minds, so our messaging focused on how Mauricio can help create a “recession-proof” income source. Especially amidst the CV-19 pandemic, our client received a bunch of inquiries on ways to protect their assets and retire comfortably

We focused only on executives, such as Director and VP-level prospects. We’ve found that these titles usually have the income and experience necessary to start a franchise business, and therefore would make for ideal prospects.

This campaign ran during the peak of the CV-19 pandemic, so our messaging highlighted how franchising can help secure a stable retirement versus investing in the stock market, which was volatile at the time. The copy was timely and therefore generated hundreds of interested replies for our client.

Small business owners have to worry about all things in their business, including risk and compliance. It keeps them up at night – which is why Simon’s service of Cyber Security was perfect for them. We built a list around small business owners & CEOs locally in the UK and Ireland.

Business owners know cybersecurity is important, but most aren’t sure where to start. We framed our messaging to position ourselves as experts, and gave immense value via a free consultation.

Decision makers at large restaurant chains, including pizza, fast casual, family-casual, fast food, and gas/convenience store chains, rely on NAKS' industry-leading turnaround times, value engineering, and breadth of products to make their kitchens safe, compliant, and efficient.

Our client had undeniable social proof we used in copy; Dunkin’ and Papa John’s. Name-dropping those companies along with calling out the fact that these chains only use our client during remodels, gave us the credibility and empathy we needed to get our client results.

Northwestern Mutual offers financial planning services. Many of Peyton’s successful clients were engineers so we focused on this title so we could include a mentionable persona in his outreach strategy. We also exclusively targeted fellow UTK alumni to strengthen his connection request. It worked well and his target audience were eager to connect.

Peyton used a straightforward approach by politely asking for an introduction call with great success. This tactic was especially effective because he’s reaching out to other UTK alumni, so prospects were more inclined to network and get on the phone. He was able to learn more about their financial situation and pitch how they could benefit from his services.

Because Sam already had success with Software Engineers, we honed in on this target audience. To further filter our list, we made sure to target Software Engineers with Senior ranks, as they were more likely to benefit from Sam’s services.

Knowing our target audience was Senior Software Engineers, we put ourselves in their shoes. What would they want to see from a Financial Advisor? We came to one conclusion… CREDIBILITY! By starting a genuine conversation, followed by massive credibility and hitting succinctly on industry pain points, we were able to compile responses from a group more elusive than a bug-free code on its first run.

In simple terms, Jeff’s lending business has a high barrier to entry – and was targeted directly towards Real Estate. With this in mind, we curated our list of leaders in the Real Estate business (President, VP, CEO, Director, Entrepreneur, etc). This ensured the prospect list was as qualified as possible.

“It’s not about what you know, it’s who you know”. Whether you believe that adage or not, it’s undeniable that relationships are a key hallmark in the real estate industry. With this in mind, we took the strategy of generating real, meaningful conversations – without being sales-y. This led perfectly into asking what these Real Estate’s leaders' goals were, where we could really flex Jeff’s credibility in the space.

We targeted mid-market and enterprise executives in Procurement because Productiv’s software is hyper-relevant for and used by procurement teams. 

We created a USP for the client that described their complex product in 1 simple sentence. We combined that one-line USP with social proof and an ROI-focused benefit, and were able to get this client closed deals with large companies.

We put together a list of CEO’s at computer software companies with employees from 11-200 people, starting locally in California then branching out. This ensured these CEO’s were still small enough to have a conversation, but big enough to realize real value from Chris’s services. 

Chris was here to help these business owners – and we made sure to clearly articulate the services we provide PLUS the benefits these business owners would see. By giving an option to contact us on a different medium at their own convenience, we were able to convey our message without coming across as pushy.

We work best as a team! With 8 accounts at Cleverly, we were able to cater our messaging to industries all around the spectrum – from SaaS, to Retail, to Education. Each targeting list was segmented to prevent audience overlap, while messaging was personalized to match each industry and maximize results.

Society 22 provides a unique service, so clearly explaining what benefits our prospects would see was at the top of our priority list. With clear & concise messaging, we were able to break through the noise of inboxes in 8 different industries.

Paul focused on placing technical roles so we focused our search on local, mid-level executives in high turnover industries with a lot of passive candidates. We tweaked targeting using boolean keywords to get more granular and laser-focused until his inbox was flooded with qualified candidates.

Paul uses LinkedIn regularly to find candidates, and he’s found that prospects are often wary of accepting requests from recruiters. We called out this “hidden objection” in his messages and offered prospects the opportunity to explore open positions if they were interested. This tactic was extremely successful and he was able to place multiple senior roles for his clients

Our client was a former Fortune 500 VP, so we went after other enterprise VPs. This rapidly grew our client’s professional network because he was going after people with similar backgrounds and experiences.

Our outbound campaign was successful because Cleverly demonstrated that since our client has done it, they can do it too. This helped reaffirm our prospects’ beliefs of success and led to dozens of profitable conversations.

Bill had a fantastic list of healthcare executives that we knew Medical SaaS companies would want. So, one of our best Account Managers created a niche targeting list of Medical Tech companies, which is very hard to build on LinkedIn. 

Bill was providing a free service up front, and this service had immense value. We used our Connection Message as a filter, knowing that if the prospect connected with us, they would have interest in direct mail (which again, was a free service up front.)

Cleverly niched Thrive Social down to target manufacturing companies only since they specialize in that space. This allowed us to position them as the absolute best agency for that industry, while allowing us to write more custom messaging.

We created a custom offer for this campaign of a free analysis on paid media and competition which made for a super compelling hook to use in messaging. Once prospects agreed to this analysis, Megan built a custom report for each lead, which made for a natural close once she could prove her value.

Tina already had an extensive network of home care providers. So, to build her list of dream prospects, we took a deeper dive into her contacts to identify specific titles and seniority levels that were most likely to engage with her.

From onboarding, Tina told us that many home care providers didn’t have a robust veteran care program. Our messaging highlighted this problem and positioned her as an advisor that can help. This approach was extremely effective and many decision makers were eager to learn her process.

Denis specialized in working with consumer electronics companies, so we niched down by targeting business leaders in that vertical. Our client also had some notoriety working with these companies, so we were able to quickly expand his professional network on Linkedin.

Transparent House’s messaging was so successful in generating replies because of their social proof - producing for global brands like Apple & Samsung. We also made the call-to-action “frictionless” by asking prospects if they wanted to see some examples of their work.

Upflex is a global coworking network dedicated to incorporating safe work spaces to increase occupancy amidst the pandemic. We were looking to bring more partners into the platform so our team used a combination of industry, seniority, boolean, and company filters to target coworking company owners and CEOs.

Because it didn’t cost anything to become a partner on the platform, Upflex got a ton of interested prospects throughout the campaign. Keeping the workplace safe and sanitized was also top priority at the time which propelled their campaign’s success further.

The mining industry’s utilization rates on equipment is especially important. So, we built a tight list of large mining companies in the United States that would directly benefit from OEM monitoring using Vizalogix’s video analysis suite of products.

Our messaging strategy focused on the ROI and bottom-line benefits of equipment tracking and analysis via video monitoring. Because the messaging was so focused and clear, Mining industry executives were responsive, despite mining being a difficult industry to reach on LinkedIn.

Instead of niching down to a specific industry, our client reached out to local business owners near her office in Arizona. Because their agency is locally based, this creates what’s called the “neighborhood effect” — where prospects are more likely to trust people in their own city or state, more than those outside the region.

We positioned Tiffany as a resource to contact about anything branding or design related, instead of pitching straight out the gate. To further capitalize on the neighborhood effect, we highlighted her work for a client, a locally recognized coffee bean roaster and supplier, and how she got them featured in Forbes.

William’s target audience were exclusively real estate sellers so to tighten his prospecting list, we used a boolean tactic to exclude buyers & investors. We were able to connect William with interested sellers and limit irrelevant personas.

Our messaging relied heavily on William’s social proof as a TV show host and how he helped sellers get more exposure. His audience was very receptive to selling 9% more properties and his inbox soon flooded with interested replies.

Ashley has a unique marketing service – she gets you onto TedTalk, and helps you write your speech. By targeting PR and Communication Firms, we were able to find the middleman for those who would really value Ashley’s service. 

Offering this as an affiliate service for these firms was a game changing offer – our communications splintered out through word of mouth with this strategy. Leveraging credibility was huge in our efforts, as well.

Targeting E-Commerce businesses can be tricky – they are one of the most saturated industries for cold outreach. With this in mind, we decided to target Leaders at E-Commerce businesses, with an emphasis on our copy standing out from the crowd.

Conversational Tone and Credibility were the two levers we pulled to generate this copy. Conversational Tone, because 90% of all outreach messages E-Commerce Brand Owners receive is full of business jargon – and Credibility because the agency space is filled with time wasters!

Bradley offers the best AI voice platform for home service businesses – so we decided to target subcontractors for home services (Plumbing, HVAC, Roofing). Most home service businesses were not aware of the cost savings an AI voice platform could provide.

Using a common pain point of the industry (no one likes an outsourced call center), we were able to position ourselves as the solution to a huge problem for Brad’s dream clients. Partnered with an incredible onboarding offer, we were able to book clients.

We specifically targeted large B2B companies, which is not a native filter in Sales Navigator. So, used advanced search techniques and boolean to remove B2C companies from their targeting lists.

The key to dotConverse’s success was specialization. Because they only do B2B, we focused our messaging around KPIs that are only found at B2B companies—demand generation, lowering CPLs and leveraging AI/ML.

Stephen helped sales & marketing teams at NPOs integrate new technology for their organization. Because professionals in these two departments are very active on LinkedIn, he received a ton of engagement throughout his entire campaign.

We focused on how Stephen could save NPOs thousands of dollars by eliminating unneeded software. We focused on a free tech stack audit to streamline their workflow instead of asking directly for a sales call. This “no strings attached” approach was extremely successful and Stephen successfully landed deals for his agency.